O’Malley’s introduced a safe urban driving course to provide practical on-road cycle training. Encouraging drivers to ride a bicycle & get a cyclists view of the road gave drivers the opportunity to experience firsthand the changing streetscape & urban environment & learn to recognise the hazards faced by vulnerable road users.
Transport Manager Dave Holloway says “This was a great opportunity for our drivers to see how dangerous & unprotected a cycle rider is on the streets of London. We have ourselves put a bonus scheme in for our drivers that cycle into work, its great for fitness & a brilliant way of lowering our carbon footprint. I myself now, cycle to & from work everyday.”